Picci

Brand Concept - 2025

The brief was to craft a visual identity for a hot sauce brand that was highly creative, memorable and accurately aligns with the brand concept. I developed a brand concept for an ice cream hot sauce which was built to balance boldness and novelty. The aim was embolden consumers to be adventurous and experience a new sensory taste experience.

My approach was to use a circular visual theme that can be seen across the labels, unique custom spherical lids and every element of the printed deliverables. The design elements are unconventional for the market sector, with colours and typography reminiscent of high-end confectionary and gelato packaging. The physical deliverables of packaging, printing and online store packaging translated the established brand concept into the physical sphere. By far the most memorable piece of this project is the unboxing experience, designed using elements of high-end gelato takeaway packaging.